We set up Webflow's native Localization so each market gets its own URLs, translated CMS content, localized SEO and hreflang — built to be found in Google, not just translated.
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Translation is the easy part. What decides whether a new market brings traffic is structure, URLs and SEO in each language.
01
Each language on its own path — yoursite.com/es/, /de/, /fr/ — so link equity stays on one domain and every market is easy to measure.
02
/de/preise instead of /de/pricing. Slugs in the local language match what people actually search for in that market.
03
Blog posts, case studies and careers translated item by item, with the collection structure planned so editors know exactly what to update.
04
Translated titles, meta descriptions, Open Graph and alt text, plus a sitemap with hreflang alternates so Google shows the right language.
05
Webflow's built-in AI translation for the first draft, then review of key pages for tone, terms and legal copy before anything goes live.
06
A native language switcher, per-locale images where culture matters, and visitor routing set up so it never blocks search crawlers.
Three ways to run a multilingual Webflow site. For most companies we recommend native Webflow Localization — here is why.
01
Which locales, which pages, and what people search for in each language — not a word-for-word copy of English keywords.
02
Locales, subdirectories, slugs, switcher and CMS fields configured, with long German words and right-to-left text tested on every breakpoint.
03
AI first draft in Webflow, then native-speaker review of key pages [confirm: your reviewers or ours].
04
Meta, hreflang sitemap, redirects and Search Console checks per locale, then a handover so your team adds languages on its own.
It is Webflow's native add-on for multilingual sites. You add locales, translate static pages and CMS content inside Webflow, and each language is served on its own subdirectory with localized SEO settings.
Webflow lists Localize Essential from $9/month (up to 3 locales) and Advanced from $29/month (up to 10 locales), priced by number of locales, on top of your site plan (November 2026). Our setup fee is separate and fixed.
Yes. Webflow generates a localized sitemap with hreflang tags. We still check that every page has the right alternates, that slugs are localized and that visitor routing does not block Googlebot.
Yes. Blog posts, case studies and other CMS items get a version per locale. We plan which fields are translated and which stay shared, so editors are not maintaining duplicates.
For most companies in 1–10 markets, native Localization: translations live in Webflow, URLs and hreflang are built in, and there is one system to maintain. A plugin can make sense for many languages on a tight budget.
Yes. We import existing translations, map old language URLs to the new subdirectories with 301 redirects, and check rankings in each locale after the switch.
Tell us your site and the languages you need. You'll get a fixed-scope localization quote within 1 business day.