Google Ads
SEO
Meta Ads
Tracking & CRO
Google Ads
SEO
Meta Ads
Tracking & CRO
Digital marketing · any platform
Marketing forany website
You do not need a new website to run better ads. We run Google Ads, SEO and Meta Ads on Shopify, WordPress, Wix, Squarespace, Webflow or a custom build — and we set up the tracking first, so every number we report is one you can check.
Where your site lives
We do not need to rebuild it
Ads and SEO work on every one of these. What changes is how the tracking gets installed and how much of the SEO you can control — so here is exactly that, platform by platform, before you ask.
Works · one catch
Shopify
Checkout tracking now runs through Shopify’s Customer Events. The old thank-you-page scripts stopped firing in August 2025 on Plus and August 2026 on every other plan. We set it up the supported way: Google & YouTube app, Meta’s server-side sharing, consent through Shopify’s own privacy API.
Full control
WordPress
Everything is possible, which is the risk — three SEO plugins and two copies of the Meta pixel is a normal starting point. Consent mode runs through Site Kit plus a proper consent banner. We remove before we add.
Works · the Wix way
Wix
Google Analytics, Tag Manager and the Meta pixel have to go through Wix’s own marketing integrations — pasted as custom code, they do not work. robots.txt is editable. Custom code needs a connected domain.
Works · with limits
Squarespace
No code on checkout pages. The order confirmation page does take code, and it has to be written so a revisit does not count the sale twice. robots.txt is switches, not a file.
Home turf
Webflow
What we build on, so nothing surprises us. Up to 50,000 characters of head and footer code, and no server-side code at all — so server-side tracking, where you need it, lives on a separate tagging server.
No platform limits
Custom or headless
Anything is possible, including server-side tagging, and somebody has to build and maintain it. We write the spec and the event list; your developer ships it, or we scope it with them.
When the site is the problem, we will say so. A slow landing page, a form that fails on mobile, a checkout that loses people — no campaign fixes those. We will point at them in the first month. Fixing them on your platform, or rebuilding in Webflow, is a separate quote and never a condition of the marketing.
Pick one, or all four
Four channels, four prices
Each one is scoped and priced on its own, so you pay for the channel you want and not a bundle of the ones you do not. Most people start with one.
01
Monthly
Google Ads
For demand that already exists — people searching for what you sell, today.
Get a quote —/ month
Flat monthly fee. Ad spend is paid by you, directly to Google.
✓Search, Performance Max and Shopping campaigns, built or restructured
✓Search terms reviewed weekly, with negative keyword lists kept current
✓Google’s automated features switched on deliberately, not left on default
✓Ad copy and asset testing on a schedule, not when someone remembers
✓Landing page notes with every report — the page is half the result
02
Monthly
SEO
For demand that compounds — slower to start, cheaper every month it runs.
Get a quote —/ month
Flat monthly fee. Fixes are made within what your platform allows.
✓Technical audit first, then fixes in priority order
✓Titles, headings, internal links and page structure
✓A content plan with briefs your team can write from, or we write
✓Search Console watched monthly: coverage, queries, lost pages
✓Checks for AI search visibility, without the parts that do not work
03
Monthly
Meta Ads
For demand you have to create — Facebook and Instagram, where nobody is searching yet.
Get a quote —/ month
Flat monthly fee. Ad spend is paid by you, directly to Meta.
✓Sales and lead campaigns on Meta’s current Advantage+ structure
✓A creative testing cadence — on Meta, the creative is the targeting
✓Audiences, exclusions and frequency watched, so you are not paying twice
✓Conversions API running alongside the pixel, not the pixel alone
✓Results reported with the attribution window named, every time
04
One-off setup
Tracking & CRO
For making the other three measurable. Usually the first thing we do.
Get a quote —one-off
Fixed-price setup. Ongoing testing is optional and priced separately.
✓GA4 and Tag Manager audited, then rebuilt or cleaned up
✓Consent Mode v2 for EEA and UK visitors, set up properly
✓Enhanced conversions for Google, Conversions API for Meta
✓Conversion events mapped to real outcomes: leads, sales, calls
✓Landing page tests, run one change at a time
Before a dollar is spent
Tracking
comes first
A browser pixel on its own now misses a real share of what happens, and there are fewer clicks to learn from than there used to be. Fewer signals, and more of them lost, means campaigns bid on guesses unless the measurement is fixed first.
35%
Average opt-in when iPhone apps ask to track you, Q2 2025. Most people who are asked say no — Adjust
29.5%
Of internet users run an ad blocker, and many of those block ad pixels as well — GWI, Q2 2025
−26%
Fewer clicks on paid results when Google shows an AI Overview: 16.2% against 21.9% — Seer Interactive, Feb 2026 data
✓
Consent Mode v2. EEA and UK visitors who decline cookies still send cookieless signals, so Google can estimate the conversions it cannot see, instead of losing them outright.
✓
Enhanced conversions. The email or phone from a form, hashed on your site, matched by Google to the ad click. Nothing readable leaves the page.
✓
Meta Conversions API. Events sent from the server as well as the browser, so an ad blocker or a Safari setting does not erase the sale.
✓
Offline conversions. When the sale closes in a CRM rather than on the site, it is sent back to the ad platform, so bidding learns from revenue rather than form fills.
✓
One number that matches everywhere. GA4 and Google Ads will not agree, and never have: different attribution models, click date against conversion date, different windows, modelled conversions. We report each from its own source and explain the gap. We do not pick whichever one flatters us.
How it is paid for
Four things we will not change
These apply to every channel, at every price. They are also the four questions worth asking any agency before you sign anything.
01
A flat fee, not a percentage
A fee that rises with your ad spend pays the agency more every time you spend more. That is the wrong incentive, so we do not charge that way. The fee is a number, per channel, and it moves only when the scope does.
02
You pay Google and Meta directly
Ad spend goes on your card, from your account. It never passes through our invoice, so you can always see exactly what was spent and what we charged, separately.
03
You own every account
Google Ads, Meta Business Manager, GA4, Tag Manager, Search Console — all in your name, with us added as users. If you leave, you take everything with you, including the history.
04
We will tell you if the budget is too small
Some channels cannot learn anything at some budgets. If yours is one of them, you hear it in the quote, before you pay a fee, rather than in month three.
The first month
How it starts
The same four steps whichever channel you pick. The order matters more than the speed.
01
Access, and an honest look at what is already there
Read-only access to your ad accounts, analytics and Search Console. We check what is tracked, what is double-counted, and where money is going that nobody asked it to. You get that written down whether or not you go ahead.
02
Tracking fixed before anything is spent
Consent, conversions and events set up on your platform the supported way. Spending on ads before this is done means paying for data you cannot read.
03
The first channel goes live
Usually the one with the fastest feedback, which is usually Google Ads. You can start all of them at once; we will say so if we think that is a mistake for your budget.
04
One report a month, per channel, and a call
What was spent, what came back, what changed and what we are testing next. The numbers come from the platforms themselves, with a link to check every one.
Questions
Fair questions
01
Do I need a Webflow site?
02
Can I hire you for one channel only?
03
Do you charge a percentage of ad spend?
04
What is the minimum ad budget?
05
Do you guarantee rankings or results?
06
How is this different from your Webflow SEO service?
YOUR SITE IS READY. ARE YOU?
Send the site and the channel
Tell us where your site lives and which channel you are thinking about. You get a price for that channel, and a straight answer if we think a different one would do more.